Vans SpongeBob Retail Display
Location: Dover Street Market, New York
Completion Date: March 2018
Create full retail display for Vans Shoes SpongeBob Squarepants Collection
ABC Imaging Solution
ABC Imaging’s Interactive and Fabrication division provides both a diverse
and complimentary overlap of intellectual knowledge base and skillset
that allows us to create visually engaging solutions.
We specialize in managing and creating immersive experiences, helping organizations, institutions, and brands visually tell their stories. Offering
services that are tailored to the unique needs of clients allowing new
ways to communicate with targeted audiences through custom
fabrication builds, interactive technology, and the execution of strategy.
By aligning ourselves alongside the client during the ideation phase, we become a reliable resource and integral part of their team. Beginning with 3D renderings
for the conceptual stages and moving to project execution and implementation,
our team delivers solutions ranging from projection mapping and cinematic
virtual reality to custom fabricated structures and signage.
Results and Success
Vans has received lots of compliments internally at as well as from it's consumers,
it was shared on social media as well as within the sneaker community. Since SpongeBob is part of our Vault Program we only offer a limited supply to our
wholesalers with the hopes of selling out, this store in particular sold out in
the first two days, which is fantastic.
"I just want to say thank you to you and your team for doing such an excellent
job on fabrication and install of the SpongeBob display for Dover Street Market in New York, it truly came out better than expected. When we stepped away for a bit on the install to give your team some breathing room I did not expect to return to
a display that was basically complete, I thought we had a longer night ahead of
us so that was a pleasant surprise. Ive had to hold hands and walk past companies
through installs so this experience was again, better than I had anticipated."
-Brad Hanna, Vans
Enviromental Design Project Manager