ABC IMAGING NEWS/BLOG

ABC Imaging fights against the clock to deliver massive graphics in time for shopping center grand opening

September 19, 2019

 

It was a tight turnaround, but ABC Imaging made it happen. Today's grand opening of Fashion District Philadelphia, an 800,000 square foot shopping center situated in the heart of Philadelphia, PA, marked the end of a rigorous two-week period of work during which ABC Imaging printed and installed close to 50 massive large-format graphics that now adorn walls and windows all throughout the mall.

 

Fashion District occupies the space that was once the Gallery shopping center, an oft-derided enterprise that shut down 4 years ago. Developers Macerich Company and the Philadelphia Real Estate Investment Trust (PREIT) took on the project with a goal of redesigning the appearance to revitalize commerce. No small part in that initiative were the interior graphics and signage.

 

With only two weeks of turnaround time, ABC Imaging worked closely with Macerich and PREIT to print and install a variety of large-format graphics and a barricade in time for the grand opening. With designs including custom fabrications, embedded lighting, interactive materials, and more, this immersive selection of graphics truly brought the Fashion District's first official day in business to life.

 

ABC will continue to provide large-format graphics and barricades as needed to Fashion District in the coming weeks.

 

Client feedback:

"I wanted to send you a note to thank you so much for everything you did to help us with the graphics for Fashion District.  It was a herculean effort and your team pulled it off for us in an extremely short period of time.  I am very, very impressed by your team and will be singing your praises company-wide.  Thank you again and I look forward to continuing to work with ABC Imaging for our barricade and graphics needs in the future."

 

- Laura Lloyd, Vice President, Tenant Coordination, Macerich

 

Current Fashion District Philadelphia graphics, by ABC Imaging: