Print is dead. This statement is the biggest misconception that printing companies must face. Once upon a time or rather a just a decade ago, print consisted of mass producing small format printing such as brochures, flyers, newspapers, and magazines. Your mailbox and local shops were full of printed materials that gave you information and connected you with your community.
Now, people are connected digitally. You keep up with classmates through Facebook or receive your news through a smart phone. Things are no longer community focused but globally oriented, and how could print possibly keep up? That mindset is literally one dimensional, as print has evolved into a much more luxurious and innovative type of process…3D printing.
Now that the world has largely gone digital, there is a gap between being able to touch, visualize, and grasp concepts or ideas.
3D printing helps fill in these gaps and sheds the old ideas of mass production for a more valuable alternative, specialized and tailored printing.
Businesses need to be able to turn their thoughts and hard work into something tangible. ABC Imaging provides innovative 3D technology services to make abstract concepts or projects a visual reality.
Looking at infrastructure, the complex strategy and investments that go into city improvements are often frustrating or difficult for the layman to understand on both a micro and macro level. The International Finance Corporation/World Bank Group (IFC) wanted to tackle this challenge to showcase and present their city planning investment projects in Izmir, Turkey in a way that the public could comprehend and connect with. Jim Sylvester, a consultant at the IFC World Bank Group, reached out to ABC Imaging (a global printing and technology company) with the goal of doing just that. ABC Imaging built the World Bank a 3D model of the Turkish city to emphasize and pin point all of their investments in Izmir throughout the past decade.
Made with full precision and accuracy, the model is an exact scaled replica of the city. The 3D model stands on a rotating mount specially built for the client by our team. It also features a customized graphic of texts and images guiding viewers through the city’s development.
The model sits on display in the lobby of the IFC World Bank headquarters in Washington, DC.
Looking at the Izmir model, no one would ever know the technology that went into making it. Printing isn’t just production on a machine, it’s a science and process that must be precise to the letter or the model can miss the mark.
Great 3D prints starts with file preparation. First, The World Bank obtained what structural and architectural data from officials in Turkey that was available, as well as compiling a variety of city data through mapping services. While the layout even included a scaled model of the Izmir clock tower, an iconic landmark to those acquainted with the city, he did not have a detailed model file of the clock tower to draw data from. They also lacked a comprehensive file to include roads, the seaport, or terrain–all features they wished to display.